Website Redesign Service for SaaS Companies

When a website redesign is worth it, and when it isn't

A redesign earns its cost when the site has fallen behind the company. The clearest signals:

• The site describes the company you were 18 months ago: a new ICP, a new product category, or a move upmarket that the homepage never caught up with.
• Your sales team apologises for it: when account executives preface the link with "the site's a bit old", the site is costing you deals.
• Traffic is growing but demos aren't: qualified visitors arrive and leave, which is usually a messaging and hierarchy problem, not a traffic problem.
• Enterprise buyers are now in the room: a site that worked for self-serve buyers sends the wrong signals to a VP evaluating a six-figure contract.

Audit what is working before you touch anything

The most expensive redesign mistake is treating the current site as a blank slate. It has pages that earn search traffic and pages that quietly sit in every buyer's path to a demo. Before any design work, we list the pages that bring organic visitors, the pages that appear most often before a conversion, and what your buyers actually understand from the homepage in the first few seconds.

If a visitor who matches your ICP cannot say what the product does after five seconds on the homepage, the redesign priority is positioning and messaging. New visuals on unclear messaging is the most common way redesigns disappoint.

Keep the rankings you already have

Redesigns are one of the most common causes of a sudden drop in organic traffic, almost always from execution errors rather than worse design. We design every redesign around five rules:

• Keep URLs that rank: when a URL must change, it gets a permanent 301 redirect on launch day, not weeks later.
• Keep the keyword in the H1: rewrite the copy around it, but keep the phrase a page ranks for in its main heading.
• No stray noindex: staging blocks crawlers, and the live site is checked page by page for leftover noindex tags before launch.
• Keep and improve internal links: service pages stay linked from the posts that feed them.
• Check speed before launch: images, fonts and animation are budgeted so the new site is no slower than the old one.

How a website redesign runs with us

We redesign the pages that carry the most pipeline first, usually the homepage, pricing and the top service or product pages, then work outward. On the subscription ($4,917/mo) pages ship as build-ready Figma within days, or as a live Framer site when you want us to build it too. Fixed-scope redesigns start from $3,000.